How do you design for 100 million merchants who've never used a bank app?
2024–2025
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Case Study · Syfe · 2025
Redesigning the withdrawal journey for Accredited Investors
Syfe is a MAS-licensed digital wealth platform serving 100,000+ investors across Singapore, Australia and Hong Kong. This project focused on redesigning the withdrawal journey for Accredited Investors: high-net-worth users with unique post-maturity redemption flows that the existing product hadn't accounted for.
Problem
A critical flow that wasn't built for the people using it
Accredited Investors faced a confusing, manual-heavy withdrawal process after their investments matured. The lack of clear guidance led to a spike in support tickets and significant drop-off at critical steps in the redemption funnel.
Role
Impact
20%
Improvement in withdrawal funnel completion for Accredited Investors
40%
Reduction in support tickets post investment maturity
This portfolio was
Designed, built & shipped entirely with Claude.